As Kobie’s Chief Data & AI Officer, Rachel brings a wealth of experience incubating new products and services by harnessing data-driven strategies to drive customer behaviors. With nearly 20 years in the digital, customer experience and loyalty industries, her career spans multiple Solutions Architecture and Customer Intelligence/Insights roles.

Rachel has spent her career delivering innovation through merging data, analytics, marketing and technology across industries. She injects analytics into both programs and products to generate customer loyalty and lifetime value while enabling clients with deep visibility into their performance and opportunities.