As GM & VP of Client Services at Kobie, George leads the Financial Services portfolio, partnering with clients to strengthen customer relationships and drive enterprise value through loyalty. With more than 25 years of experience across financial services, travel, hospitality and luxury retail, he brings a data-driven, entrepreneurial approach to reimagining the customer experience and translating ambitious strategy into practical, executable results.

Prior to joining Kobie, George served as SVP of Global Partnership Strategy at Mastercard Worldwide, following senior roles spanning strategy, account management, M&A integration and business development. Before Mastercard, he led customer loyalty and partnerships as Vice President, Relationship Management at Saks Fifth Avenue. George is passionate about building authentic, trusted partnerships and applying data and technology to unlock profitable growth for some of the world’s most trusted brands.