As VP of Innovation and AI Strategy at Kobie, Chris leads the strategy and adoption of emerging technologies and AI to accelerate business growth and enhance customer experiences. He partners across the organization to identify innovation priorities, scale AI-driven solutions, and foster a culture of experimentation, transformation, and continuous improvement.

Prior to Kobie, Chris served as VP of Marketing at cxLoyalty, a leading loyalty rewards technology provider. Before that, he was VP of Strategic Services at The Lacek Group, the loyalty marketing division of Ogilvy Worldwide.