by Kobie Marketing | Feb 27, 2014 | Loyalty Marketing, Loyalty Strategy, Travel & Hospitality archive
Suffering from loyalty jet lag? Check out the infographic below for a quick refresh of where loyalty is heading in the travel & hospitality industries. Want more? Check out the Kobie Quarterly Review: Travel Edition for even more great insight! 480 px wide embed...
by Kobie Marketing | Nov 12, 2013 | Loyalty Marketing, Loyalty Strategy, Travel & Hospitality, Travel & Hospitality archive
Travel and hospitality are two industries I consider to be joined at the hip. Each sector both supports and builds on the successes of the other. Considering their symbiotic relationship, it’s not surprising these industries helped pioneer the first modern...
by Kobie Marketing | Oct 18, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its TrueBlue Family Pooling Program. Billed as the first of its...
by Kobie Marketing | Sep 23, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
It’s no secret that for airlines, the most valued fliers are those who accumulate the most miles flown per year, spend the most on tickets and make generous use of their ancillary services – on or off the plane. Call them an airline’s cash cows: losing their...
by Kobie Marketing | Sep 13, 2013 | Loyalty Strategy, Travel & Hospitality archive
For the most part, the airline industry gets a bad rap. Reporters and travelers alike lament the days of attentive and personalized service and the loss of perks that were previously included in the fare. Increasingly, airlines are coming under fire for the...