by Kobie Marketing | Dec 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done. If you haven’t seen it, let me clue you in. Canadian airline WestJet released a...
by Kobie Marketing | Dec 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done. If you haven’t seen it, let me clue you in. Canadian airline WestJet released a...
by Kobie Marketing | Sep 3, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
Regardless of the season, hotels should be focused on getting maximum engagement and ROI from their loyalty programs. Although my recent article in Hotel Business Executive, Hotel Loyalty Rebirth: Five Things Your Loyalty Program Should Be Doing Now focused on the...