by Kobie Marketing | May 8, 2012 | Loyalty Strategy
A few weeks ago we referenced Toms Shoes as one of a handful of companies who are proving the value of giving back (we’ll call it “one4one”) as a core business strategy. The one4one concept made popular by TOMS has popped up in a few good places. When BOBS ripped off...
by Kobie Marketing | Apr 23, 2012 | Customer Experience & Engagement
When TOMS Shoes emerged into the marketplace a few years ago, people could not buy their shoes fast enough. The concept came from an authentic place; when founder Blake Mycoskie visited Argentina, he was moved by the many barefoot children he saw living in poverty. He...