by Kobie Marketing | May 8, 2012 | Loyalty Strategy, Restaurant & Dining
There’s nothing like opening a blog post with a title that combines Automats – the cool-to-kitschy precursor to fast food restaurants – with a nod to culinary science fiction and Star Trek. The title comes as a response to a recent MediaPost article that gives a... by Kobie Marketing | Feb 1, 2012 | Customer Experience & Engagement, Loyalty Strategy
First, a question: In your organization, how do you value (note: “value” is different from “measure”) social engagement? The reason I’m asking goes to one of the great marketing arguments of our day: What’s the value of a “Like?” Ubiquity alone makes it seem like... by Kobie Marketing | Nov 23, 2011 | Loyalty Marketing, Loyalty Strategy
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can... by Kobie Marketing | Nov 23, 2011 | Loyalty Marketing, Loyalty Strategy
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can... by Bram Hechtkopf | Aug 22, 2011 | Customer Experience & Engagement, Loyalty Marketing
“How can you say you have a loyalty program for your best customers, when, like Sears, RiteAid and GameStop, you have millions of customers in that program? What’s driving this trend and should I consider expanding my program/member criteria?” That’s the gist of a...
