by Kobie Marketing | Nov 12, 2013 | Loyalty Marketing, Loyalty Strategy, Travel & Hospitality, Travel & Hospitality archive
Travel and hospitality are two industries I consider to be joined at the hip. Each sector both supports and builds on the successes of the other. Considering their symbiotic relationship, it’s not surprising these industries helped pioneer the first modern...
by Kobie Marketing | Aug 2, 2013 | Travel & Hospitality archive
While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their...
by Kobie Marketing | Mar 19, 2013 | Travel & Hospitality archive
So, what’s happening on the SoLoMo – the convergence of social media, proximity advertising and smartphone technology – scene these days? Plenty. Like retailers, travel and hospitality brands are no strangers to attracting and retaining customers in innovative ways....
by Kobie Marketing | Aug 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
The very idea of social media as a networking tool has gone from foreign to essential; we simply cannot compete without strong social media efforts. In the growing world of omnichannel retail, a new term has arisen for the targeted, hyper-connected consumer: the...