by Kobie Marketing | May 30, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
Are last year’s biggest trends in the loyalty industry changing, or are they growing? Big Data, social media and the continued expansion of mobile market saturation were all topics of wide discussion and analysis throughout the loyalty industry during 2012....
by Kobie Marketing | Mar 25, 2013 | Customer Experience & Engagement
Maybe it’s because “Death of Dell” has a catchy alliteration, but if you Google the phrase, over 100 million hits come up. That – or the fact that, by many accounts, Dell has been suffering a long, painfully slow sunset as its share of global PC sales continues to...
by Kobie Marketing | Nov 27, 2012 | Customer Experience & Engagement, Restaurant & Dining
Considering food’s importance in human civilization and social bonding, loyalty programs designed to attract, retain and engage restaurateurs might seem redundant. Good food sells itself, right? It does to a degree. But surveys repeatedly show that restaurant loyalty...
by Kobie Marketing | Aug 3, 2012 | Customer Experience & Engagement, Loyalty Strategy, Travel & Hospitality archive
Considering we’ve just entered that time of year where many of our children are winding down their summer vacation and gearing back up for school, I thought I would open this blog with a brief “Economics 101” lesson, introducing a term that is helping hoteliers grow...
by Kobie Marketing | Aug 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
The very idea of social media as a networking tool has gone from foreign to essential; we simply cannot compete without strong social media efforts. In the growing world of omnichannel retail, a new term has arisen for the targeted, hyper-connected consumer: the...