by Kobie Marketing | Dec 20, 2012 | Customer Experience & Engagement, Retail Archive
Loyalty marketers are making a list of their top tier customers…and they’re checking it twice. Who is naughty and who is loyal…or nice? Omnichannel loyalty is an enterprise level initiative to drive, track, measure and reward incremental behavior through...
by Bram Hechtkopf | Jun 4, 2012 | Customer Experience & Engagement, Retail Archive
Your car is hungry and it needs fuel. You’re hungry and you need fuel. That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7 percent of gas...
by Bram Hechtkopf | Jan 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the system was the first to grab widespread consumer attention in the space and put “LBM” in our marketing lexicon. ...
by Kobie Marketing | Nov 23, 2011 | Loyalty Marketing, Loyalty Strategy
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can...
by Kobie Marketing | Nov 23, 2011 | Loyalty Marketing, Loyalty Strategy
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can...