by Kobie Marketing | Apr 1, 2013 | Restaurant & Dining
My recent post on restaurant loyalty programs offered several innovative ways restaurants can better feed patron engagement, focusing on high quality rewards requiring few hoops to jump through and the importance of gamification. I also addressed the restaurant...
by Kobie Marketing | Mar 29, 2013 | Restaurant & Dining
The calendar may say spring, Major League Baseball’s opening game is set for Sunday (Go Rangers!) and tulips and crocuses are poking their heads above ground across dozens of northern cities. But as freeze warnings covered parts of the country this week, for many, a...
by Kobie Marketing | Jul 30, 2012 | Loyalty Strategy, Retail Archive
“It’s the culture, stupid!” Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more...
by Kobie Marketing | Jul 27, 2012 | Loyalty Marketing, Retail Archive
Last month we began a blog series on the ravages of addiction. No, not meth, but a different kind of ultra addiction (even if it is benign): couponing. Too much couponing is bad for both your customers’ and your brand’s health. Like any “street” drug, couponing has...
by Kobie Marketing | Dec 15, 2011 | Loyalty Marketing, Loyalty Strategy
Lately it seems no matter where I go I’m offered an opportunity to participate in a loyalty program in some form or another. Recently, due to the overabundance of rewards cards in my wallet and a plethora of emails in my inbox, I have become more selective of the...