by Kobie Marketing | Mar 19, 2013 | Travel & Hospitality archive
So, what’s happening on the SoLoMo – the convergence of social media, proximity advertising and smartphone technology – scene these days? Plenty. Like retailers, travel and hospitality brands are no strangers to attracting and retaining customers in innovative ways....
by Kobie Marketing | Mar 5, 2013 | Travel & Hospitality archive
You don’t have to be a frequent flyer, a cabin crew member or loyalty provider to know that the airline loyalty industry has faced some serious turbulence of late. First there was the American-US Airways merger that’s raised fundamental questions over how the two...
by Kobie Marketing | Oct 25, 2012 | Entertainment Archive
If ever there were an industry known for its loyalty marketing expertise, entertainment would figure prominently. Kobie’s cornerstone belief maintains that an engaging experience is key to driving repeat loyalty and not about accumulating points in a virtual wallet or...
by Kobie Marketing | Jan 13, 2012 | Customer Experience & Engagement, Travel & Hospitality archive
When I heard on this morning’s news that the TSA had collected over $400,000 in loose change left behind by travelers in the nation’s airports, one word popped into my head: Breakage. You might say that only a loyalty geek would think this way, but there...
by Bram Hechtkopf | Aug 24, 2011 | Customer Experience & Engagement, Loyalty Strategy
We’ve all heard that “location, location, location” is the golden rule of real estate. In customer relationships the parallel is “service, service, service.” In fact, the key to successfully managing a customer experience initiative is the deliberate development of a...