by Kobie Marketing | Sep 4, 2013 | Financial Services, Loyalty Marketing, Loyalty Strategy
A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost businesses millions per year, that’s an incredible finding. The...
by Kobie Marketing | Jul 10, 2013 | Loyalty Strategy
Business-to-Business rewards programs often go unrecognized in the loyalty landscape even though they can empower genuine customer relationships while cutting overhead costs. And finding a really good B2B program can be difficult because, as Kobie’s VP of Loyalty...
by Kobie Marketing | Jul 8, 2013 | Financial Services
Loyalty program providers, Kobie included, often advise young businesses that loyalty from the get-go is much easier to implement than loyalty after the fact. Customer rewards programs work best when they are organically and seamlessly wedded to the brand promise....
by Kobie Marketing | May 17, 2013 | Loyalty Marketing, Loyalty Strategy
One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data,...
by Kobie Marketing | Apr 5, 2013 | Restaurant & Dining
Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter the industry, customers crave genuine experiences that engage them on their...