by David Andreadakis | Sep 18, 2013 | Customer Experience & Engagement, Retail Archive
With the focus that’s been placed on loyalty data management, ‘rewarding’ customers with valueless or undesirable offerings can be one of the biggest challenges for today’s loyalty marketers. How can brands properly utilize data drive insights to deliver better...
by Kobie Marketing | May 30, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
Are last year’s biggest trends in the loyalty industry changing, or are they growing? Big Data, social media and the continued expansion of mobile market saturation were all topics of wide discussion and analysis throughout the loyalty industry during 2012....
by Kobie Marketing | Sep 11, 2012 | Telecommunications Archive
Assuming the International Space Station isn’t your home and Mars a world you’ve only “visited” via rover, chances are you’ve witnessed a rapid proliferation in the growth and expansion of loyalty programs. Almost every in-person transaction today, it seems, is...
by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...
by Kobie Marketing | May 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
For more than 10 years, I have been an avid consumer of White Castle coffee. I drink at least one large coffee every day. It’s amazing coffee, and it’s much less expensive than the other options at $3+ a cup. Not to mention, it’s difficult to remember the Italian word...