by Bram Hechtkopf | Apr 6, 2012 | Customer Experience & Engagement
It started with my keychain. I put my gym membership card on it, followed by my grocery store discount cards, followed by … well, now I have what resembles janitor’s keys: 15 loyalty/discount cards dangling from my keychain. Of course, now there’s an app for that,...
by Kobie Marketing | Dec 15, 2011 | Loyalty Marketing, Loyalty Strategy
Lately it seems no matter where I go I’m offered an opportunity to participate in a loyalty program in some form or another. Recently, due to the overabundance of rewards cards in my wallet and a plethora of emails in my inbox, I have become more selective of the...