by Bram Hechtkopf | Nov 8, 2012 | Loyalty Marketing, Travel & Hospitality archive
Sometimes it’s easy to fall into predicable patterns, particularly when ways of doing things have been forged out of comfort and familiarity. This is in part because they feel good and also for the fact they get the proverbial job done – most of the time. And no...
by Kobie Marketing | Oct 30, 2012 | Loyalty Strategy
From “In this world there’s two kinds of people, my friend: Those with loaded guns and those who dig. You dig,” to Dirty Harry’s, “Go ahead, make my day,” Clint Eastwood’s quotes are without fail.357-Magnum-Smith-and-Wesson blunt. After watching too much Clint...
by Kobie Marketing | Oct 30, 2012 | Loyalty Strategy
From “In this world there’s two kinds of people, my friend: Those with loaded guns and those who dig. You dig,” to Dirty Harry’s, “Go ahead, make my day,” Clint Eastwood’s quotes are without fail.357-Magnum-Smith-and-Wesson blunt. After watching too much Clint...
by Bram Hechtkopf | Oct 26, 2012 | Customer Experience & Engagement
In advance of Loyalty360’s annual Engagement Expo in Dallas, I did some homework on a few of the presenters as well as prepping for my own presentation with Matt Hood of BJ’s Restaurant & Brewhouse (Successful Loyalty Strategies: Maximizing Engagement and ROI...
by Kobie Marketing | Oct 25, 2012 | Entertainment Archive
If ever there were an industry known for its loyalty marketing expertise, entertainment would figure prominently. Kobie’s cornerstone belief maintains that an engaging experience is key to driving repeat loyalty and not about accumulating points in a virtual wallet or...