by Rachel Podos | Dec 4, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail, Services, Technology, Trends
The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond the holiday season.... by Kobie Marketing | Mar 4, 2016 | Loyalty Strategy, Retail Archive
Now, more than ever, data enables marketers to connect with and gain a complete picture of their Omnichannel consumers. In fact, 87% of marketers today, versus 46% two year ago, consider data to be the most underutilized asset in their marketing organization. A... by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Loyalty programs enable a two-way “dialogue” between retailers and consumers. Consumers gain a voice through their transactions, behaviors, profiles and preferences. Retailers “listen” to consumers by collecting data across the enterprise ecosystem. Data is turned... by Kate Hogenson | Nov 24, 2015 | Retail Archive
X Fill out my Wufoo form! In today’s consumer-empowered environment, there is a trend toward customer choice; therefore, many retailers launching new loyalty programs opt for program structures that reward any form of payment from cash to credit to mobile payment. At... by Kobie Marketing | Jan 27, 2014 | Loyalty Marketing, Loyalty Strategy
Kobie was in the house last week, at the National Retail Federation’s annual “BIG Show.” Held just two week’s into the New Year when resolutions to improve, update or reset are still being made by consumers and corporations alike, the industry was abuzz with talk of...
