by Kobie Marketing | Jul 29, 2013 | Restaurant & Dining
For restaurants looking to maximize customer engagement and improve retention rates, the term ‘dine and dash’ might come to mind. While the expression means to dine at a restaurant and dash without paying, it can refer to another challenge facing restaurants. It’s...
by Kobie Marketing | Jul 12, 2013 | Restaurant & Dining
As an industry known for intense competition, restaurants tend to have a low profit margin. With so many choices available to increasingly tech-savvy diners today, restaurants of all types are finding it necessary to offer more memorable customer experiences...
by Kobie Marketing | Apr 1, 2013 | Restaurant & Dining
My recent post on restaurant loyalty programs offered several innovative ways restaurants can better feed patron engagement, focusing on high quality rewards requiring few hoops to jump through and the importance of gamification. I also addressed the restaurant...
by Kobie Marketing | Mar 29, 2013 | Restaurant & Dining
The calendar may say spring, Major League Baseball’s opening game is set for Sunday (Go Rangers!) and tulips and crocuses are poking their heads above ground across dozens of northern cities. But as freeze warnings covered parts of the country this week, for many, a...
by Kobie Marketing | Nov 27, 2012 | Customer Experience & Engagement, Restaurant & Dining
Considering food’s importance in human civilization and social bonding, loyalty programs designed to attract, retain and engage restaurateurs might seem redundant. Good food sells itself, right? It does to a degree. But surveys repeatedly show that restaurant loyalty...