by Kobie Marketing | Aug 8, 2016 | Entertainment Archive
Pokémon Go became a social phenomenon overnight. Marketers took notes, while the Pokémon brand delivered on its promise of “got to catch them all”. People took to the streets and embraced innovation, even while sometimes not looking where they were going....
by Pamela Sullins | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Kobie Marketing | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Kobie Marketing | Jul 29, 2013 | Restaurant & Dining
For restaurants looking to maximize customer engagement and improve retention rates, the term ‘dine and dash’ might come to mind. While the expression means to dine at a restaurant and dash without paying, it can refer to another challenge facing restaurants. It’s...
by Kobie Marketing | Jul 12, 2013 | Restaurant & Dining
As an industry known for intense competition, restaurants tend to have a low profit margin. With so many choices available to increasingly tech-savvy diners today, restaurants of all types are finding it necessary to offer more memorable customer experiences...