by Pamela Sullins | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Kobie Marketing | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Kobie Marketing | Jul 2, 2013 | Restaurant & Dining
Imagine a future where, as the operator of a quick-service restaurant, you could rapidly adjust menu offerings based on information gathered about drive-thru customers such as car make and model, number of passengers, items ordered or decision times. While this...
by Kobie Marketing | May 2, 2013 | Restaurant & Dining
When KFC’s Chinese market sales dropped 14% in the first quarter of 2013 due to the growing bird flu scare, few were surprised. But when the world’s largest fast food chain, McDonald’s, reported a 1% global same-store sales decrease and a 1.2% US sales drop, a...