by Kobie Marketing | Dec 5, 2013 | Customer Experience & Engagement, Loyalty Strategy
More than two millennia have passed since the philosopher Socrates declared “know thyself,” arguing that in order to gain wisdom one must first understand himself. In today’s marketing world another maxim, “know thy customer,” holds true. For loyalty program managers...
by Kobie Marketing | Nov 12, 2013 | Loyalty Marketing, Loyalty Strategy, Travel & Hospitality, Travel & Hospitality archive
Travel and hospitality are two industries I consider to be joined at the hip. Each sector both supports and builds on the successes of the other. Considering their symbiotic relationship, it’s not surprising these industries helped pioneer the first modern...
by Kobie Marketing | Oct 25, 2013 | Customer Experience & Engagement, Financial Services
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers want a seamless omnichannel experience offering more than...
by Kobie Marketing | Sep 23, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
It’s no secret that for airlines, the most valued fliers are those who accumulate the most miles flown per year, spend the most on tickets and make generous use of their ancillary services – on or off the plane. Call them an airline’s cash cows: losing their...
by Kobie Marketing | Aug 22, 2013 | Customer Experience & Engagement, Loyalty Marketing
Christmas in July is over and the Back-to-School season is in full swing. For retailers, that means the countdown to this year’s holiday retail season has already begun. While planning for the holidays may seem a bit premature when it’s still a blistering 80-plus...