by Kobie Marketing | Nov 22, 2013 | Customer Experience & Engagement, Loyalty Strategy
Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on ‘Main Street’ and in the UK, ‘The High Street.’ Customers felt like they were part of a...
by Kobie Marketing | Sep 4, 2013 | Financial Services, Loyalty Marketing, Loyalty Strategy
A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost businesses millions per year, that’s an incredible finding. The...
by Kobie Marketing | Sep 4, 2012 | Loyalty Marketing, Loyalty Strategy
Numbers. Big or small their context is always relative. Here is big number that’s captured my attention lately for a variety of reasons: Sixteen billion. If you live in California, it’s unlikely that $16 billion is your lucky number as it’s the size of the state’s...
by Kobie Marketing | Jul 13, 2012 | Loyalty Strategy, Restaurant & Dining
As we continue to spread our omnichannel loyalty perspective—see our May whitepaper on the subject—it’s important to highlight its tenets on specific industry verticals. Today’s we’ll examine restaurants. If “the customer is always right,” as the expression goes, then...