by Kobie Marketing | Jul 22, 2013 | Travel & Hospitality archive
For the past 23 years, business scholars at Wichita State and Purdue universities have been analyzing the performance of US airlines based on metrics such as percentage of on-time arrivals, mishandled bags and consumer complaints about overselling, reservation issues...
by Kobie Marketing | May 17, 2013 | Loyalty Marketing, Loyalty Strategy
One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data,...
by Kobie Marketing | May 1, 2013 | Financial Services
At its most basic level, loyalty is about trust – not about the program specifics, per se. But that’s not great news for banks: recent data shows that Americans don’t trust their banks very much. Investors, too have diminishing trust in the financial system, according...
by Kobie Marketing | Mar 12, 2013 | Restaurant & Dining
Chances are that when something’s become a fad, jumping on board at that point is already too late – at least to be considered new and innovative. Don’t worry. Smartphones haven’t reached that point yet – especially as their use relates to restaurants and their...
by Kobie Marketing | Mar 5, 2013 | Travel & Hospitality archive
You don’t have to be a frequent flyer, a cabin crew member or loyalty provider to know that the airline loyalty industry has faced some serious turbulence of late. First there was the American-US Airways merger that’s raised fundamental questions over how the two...