by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Often marketers are tasked with setting KPIs to measure the effectiveness of their strategies. Here are some tips on which are the best key performance indicators to measure when it comes to your Omnichannel loyalty marketing strategy and its impact: Increased...
by Kobie Marketing | Jan 27, 2016 | Customer Experience & Engagement, Retail Archive
Consumers are everywhere. Are you reaching them across channels? And if you are, are you doing it with the most impact and personalization as possible? We’re Kobie, and that’s what we do. Here’s some info that may help you make the loyalty program case for your...
by Kobie Marketing | Sep 13, 2013 | Loyalty Strategy, Travel & Hospitality archive
For the most part, the airline industry gets a bad rap. Reporters and travelers alike lament the days of attentive and personalized service and the loss of perks that were previously included in the fare. Increasingly, airlines are coming under fire for the...
by Kobie Marketing | Aug 22, 2013 | Customer Experience & Engagement, Loyalty Marketing
Christmas in July is over and the Back-to-School season is in full swing. For retailers, that means the countdown to this year’s holiday retail season has already begun. While planning for the holidays may seem a bit premature when it’s still a blistering 80-plus...
by Kobie Marketing | Aug 19, 2013 | Customer Experience & Engagement, Loyalty Marketing
The decrease in customer engagement combined with the increase in loyalty program proliferation has divided and conquered members’ attention spans and wallets. It’s also resulted in higher churn rates as loyalty providers struggle to reconnect with their members....