by Kobie Marketing | Jul 22, 2013 | Travel & Hospitality archive
For the past 23 years, business scholars at Wichita State and Purdue universities have been analyzing the performance of US airlines based on metrics such as percentage of on-time arrivals, mishandled bags and consumer complaints about overselling, reservation issues...
by Kobie Marketing | Jun 7, 2013 | Retail Archive
After a recent interview with Shopper Marketer I was struck by a sense of irony. How is it that, after all these centuries of human commerce, we are still discussing the need for personalization? Isn’t the salesperson-customer relationship about personalized...
by Kobie Marketing | Sep 12, 2012 | Travel & Hospitality archive
Cash. Credit. Debit. Loyalty card. Check… reminds me of the famous Dorothy quote, “Lions and tigers and bears! Oh my!” At a young age, children start to learn the basics of commerce and somewhere around a child’s first viewing of The Wizard of Oz, he/she begins to...