by Kobie Marketing | Dec 6, 2012 | Retail Archive
On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet. Another breathtaking record for a company that just announced quarterly revenue of $36 billion...
by Bram Hechtkopf | Jan 23, 2012 | Financial Services, Retail Archive
Bain and Company, the home of Fred Reichheld and the repository of a generation’s worth of loyalty information and research, released a study that surveyed the key factors that determine customer loyalty in retail banking. Customer loyalty in retail banking Americas...
by Kobie Marketing | Jan 23, 2012 | Financial Services, Retail Archive
Bain and Company, the home of Fred Reichheld and the repository of a generation’s worth of loyalty information and research, released a study that surveyed the key factors that determine customer loyalty in retail banking. Customer loyalty in retail banking Americas...
by Bram Hechtkopf | Oct 31, 2011 | Loyalty Marketing, Loyalty Strategy
In my post yesterday about Southwest Airlines, I made a fleeting reference to the American Customer Satisfaction Index (ACSI). Customer Sat has been a core measurement tool used by companies across the Fortune 500 as an indicator of general health and well-being of...