by Kobie Marketing | Aug 2, 2013 | Travel & Hospitality archive
While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their...
by Kobie Marketing | Jun 12, 2012 | Customer Experience & Engagement, Retail Archive
For the last few months my colleagues and I have been talking internally about a revolution we see slowly building momentum in the minds of marketers and loyalty planners alike; the growth, development and implementation of an omnichannel loyalty marketing...