by Kobie Marketing | Nov 22, 2013 | Customer Experience & Engagement, Loyalty Strategy
Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on ‘Main Street’ and in the UK, ‘The High Street.’ Customers felt like they were part of a...
by Kobie Marketing | May 10, 2013 | Financial Services
Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that...
by Kobie Marketing | May 6, 2013 | Financial Services
Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In 2012, according to the Federal Reserve, nearly 21% of survey respondents said...
by Kobie Marketing | Mar 12, 2013 | Restaurant & Dining
Chances are that when something’s become a fad, jumping on board at that point is already too late – at least to be considered new and innovative. Don’t worry. Smartphones haven’t reached that point yet – especially as their use relates to restaurants and their...
by Kobie Marketing | Mar 4, 2013 | Customer Experience & Engagement, Retail Archive
Last week was filled with many highs and lows in the customer engagement and loyalty universe. But one thing struck me more than anything else: the overwhelming conclusion that for consumers, genuine brand experiences matter more than deals and discounts – much more....