by Kobie Marketing | May 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
For more than 10 years, I have been an avid consumer of White Castle coffee. I drink at least one large coffee every day. It’s amazing coffee, and it’s much less expensive than the other options at $3+ a cup. Not to mention, it’s difficult to remember the Italian word...
by Kobie Marketing | Apr 23, 2012 | Customer Experience & Engagement
When TOMS Shoes emerged into the marketplace a few years ago, people could not buy their shoes fast enough. The concept came from an authentic place; when founder Blake Mycoskie visited Argentina, he was moved by the many barefoot children he saw living in poverty. He...
by Kobie Marketing | Apr 16, 2012 | Customer Experience & Engagement, Retail Archive
Although I embrace the many technologies and apps that enhance and direct consumer loyalty, I am still very old school at my core: If you build a better product, they will come. And, more recently: If you keep building a better product, they will stay. Traditionally,...
by Bram Hechtkopf | Apr 6, 2012 | Customer Experience & Engagement
It started with my keychain. I put my gym membership card on it, followed by my grocery store discount cards, followed by … well, now I have what resembles janitor’s keys: 15 loyalty/discount cards dangling from my keychain. Of course, now there’s an app for that,...