by Kobie Marketing | Oct 12, 2012 | Customer Experience & Engagement
Earlier this month, when my Mobile Marketer column Loyalty programs must go mobile went live, one of the comments posted by a reader supported the column’s central point: mobile is where consumers already are. And while a growing percentage of the population literally...
by Kobie Marketing | Aug 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
The very idea of social media as a networking tool has gone from foreign to essential; we simply cannot compete without strong social media efforts. In the growing world of omnichannel retail, a new term has arisen for the targeted, hyper-connected consumer: the...
by Bram Hechtkopf | Jun 4, 2012 | Customer Experience & Engagement, Retail Archive
Your car is hungry and it needs fuel. You’re hungry and you need fuel. That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7 percent of gas...
by Kobie Marketing | May 15, 2012 | Financial Services, Loyalty Marketing, Loyalty Strategy
“Are you ready to pay for everything via your smartphone?” That was the open-ended question asked in the lede of a USA Today article on May 27, 2011 following Google’s launch of its pride and joy – Google Wallet, a wireless payment technology (based on near-field...
by Kobie Marketing | May 8, 2012 | Loyalty Strategy, Restaurant & Dining
There’s nothing like opening a blog post with a title that combines Automats – the cool-to-kitschy precursor to fast food restaurants – with a nod to culinary science fiction and Star Trek. The title comes as a response to a recent MediaPost article that gives a...