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by Kobie Marketing | Oct 12, 2012 | Customer Experience & Engagement
Earlier this month, when my Mobile Marketer column Loyalty programs must go mobile went live, one of the comments posted by a reader supported the column’s central point: mobile is where consumers already are. And while a growing percentage of the population literally...by Kobie Marketing | Aug 15, 2012 | Customer Experience & Engagement, Loyalty Strategy, Telecommunications Archive
The logic is simple: Disagree with the flock, do it loudly, do it proudly, and do it often enough and presto: Instant topic authority. Which reminds me of a blog post I stumbled across on July 20 with a provocative and, at least according to my knowledge of the...