by Kobie Marketing | Dec 27, 2013 | Customer Experience & Engagement, Financial Services
In the last few years, a new type of consumer banking model has emerged that is disrupting traditional lending institutions: virtual banks. If you’re not already familiar with this new breed of digital-only banks, look up these three – GoBank, Moven, and Simple.... by Kobie Marketing | Aug 26, 2013 | Financial Services, Loyalty Strategy
When consumers think about banking it often falls into the necessary evil category, but that stereotype is beginning to change: the 2013 Maritz Loyalty Report found that 73% of respondents are pleased with their financial services loyalty program. Don Hughes, Kobie... by Kobie Marketing | May 10, 2013 | Financial Services
Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that... by Kobie Marketing | May 6, 2013 | Financial Services
Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In 2012, according to the Federal Reserve, nearly 21% of survey respondents said...
