by Kobie Marketing | Dec 4, 2015 | Financial Services, Retail Archive
When building a loyalty program, many retailers and other marketers start with the most natural customer segment – customers who use the merchant’s private label credit card (PLCC) or co-branded credit card. These are the folks who already have an affinity for the...
by Kobie Marketing | Sep 19, 2012 | Customer Experience & Engagement, Loyalty Strategy
Ask an economist the single most important piece of advice they can impart to a trader: “Stay in it for the long haul and ignore, as much as possible, periodic market fluctuations,” they’ll likely answer. But when it comes to banking on the spending and loyalty power...