by Kobie Marketing | Dec 13, 2012 | Travel & Hospitality archive
As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing,...
by Kobie Marketing | Dec 13, 2012 | Travel & Hospitality archive
As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing,...
by Bram Hechtkopf | Nov 8, 2012 | Loyalty Marketing, Travel & Hospitality archive
Sometimes it’s easy to fall into predicable patterns, particularly when ways of doing things have been forged out of comfort and familiarity. This is in part because they feel good and also for the fact they get the proverbial job done – most of the time. And no...