by Kobie Marketing | Aug 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
The very idea of social media as a networking tool has gone from foreign to essential; we simply cannot compete without strong social media efforts. In the growing world of omnichannel retail, a new term has arisen for the targeted, hyper-connected consumer: the...
by Kobie Marketing | Apr 16, 2012 | Customer Experience & Engagement, Retail Archive
Although I embrace the many technologies and apps that enhance and direct consumer loyalty, I am still very old school at my core: If you build a better product, they will come. And, more recently: If you keep building a better product, they will stay. Traditionally,...