by Kobie Marketing | Apr 2, 2012 | Financial Services, Loyalty Marketing
Hats off to Bank of America for creativity and quick side-stepping after their costly and very public foible earlier this year. How does a banking behemoth like BofA turn a quarter dominated by a genuine public relations fiasco (remember their $5 monthly debit card...
by Bram Hechtkopf | Aug 22, 2011 | Customer Experience & Engagement, Loyalty Marketing
“How can you say you have a loyalty program for your best customers, when, like Sears, RiteAid and GameStop, you have millions of customers in that program? What’s driving this trend and should I consider expanding my program/member criteria?” That’s the gist of a...