by Kobie Marketing | Aug 2, 2017 | Customer Experience & Engagement
Ok, I’ll be the first to admit it – I used to look at loyalty programs all wrong. You know, the same way many brand execs still look at it: marketing as the entrée, loyalty as a side dish. But now that I know better (much, much better), I’m making it my mission to... by Kobie Marketing | Aug 17, 2015 | Loyalty Strategy
Whenever a client says, “We want to have a loyalty program,” my response is usually, “Why?” Loyalty programs – or more generally, customer engagement strategies – are, thirty years after airlines introduced the modern reward program, still one of the fastest growing... by Kobie Marketing | Dec 3, 2013 | Retail Archive
Effective loyalty programs can be a key difference between highly successful companies and those that struggle – especially in a sluggish U.S. economic recovery, which took another hit with the recent government shutdown. A recent joint study by ORC for the... by Kobie Marketing | Oct 18, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its TrueBlue Family Pooling Program. Billed as the first of its... by Kobie Marketing | Sep 23, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
It’s no secret that for airlines, the most valued fliers are those who accumulate the most miles flown per year, spend the most on tickets and make generous use of their ancillary services – on or off the plane. Call them an airline’s cash cows: losing their...
