by Adeline Heymann | Jun 15, 2023 | Blog, Trends
When anyone brings Artificial Intelligence into the conversation, it is often met with eye rolls, annoyed grumbling, and hyperbole that ends with the world in the grips of a hostile machine takeover straight out of I, Robot. While this has absolutely been a hot topic...
by Kobie Marketing | Jul 15, 2013 | Retail Archive
In 2007, Apple released a mobile device that put the power of the Internet in consumers’ hands and pockets. It sparked a revolutionary change not only in how customers consume media and information in general, but also how they make purchasing decisions. The...
by Kobie Marketing | Oct 18, 2012 | Loyalty Strategy, Travel & Hospitality archive
When a person makes a mistake, we’re inclined to think of some clichéd rationalizations: “you’re only human,” “nobody’s perfect,” “practice makes perfect,” “Rome wasn’t built in a day,” or, one of my favorites, “in order to make an omelet you have to break a few...
by Kobie Marketing | Sep 11, 2012 | Telecommunications Archive
Assuming the International Space Station isn’t your home and Mars a world you’ve only “visited” via rover, chances are you’ve witnessed a rapid proliferation in the growth and expansion of loyalty programs. Almost every in-person transaction today, it seems, is...
by Kobie Marketing | Aug 23, 2012 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
Listening to the first half of our Loyalty 360 Omnichannel Loyalty Webinar earlier this month, delivered in conjunction with Forrester Research, I had a minor epiphany of sorts. Emily Murphy of Forrester brought an independent voice to the topic, effectively...