by Kobie Marketing | Nov 22, 2013 | Customer Experience & Engagement, Loyalty Strategy
Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on ‘Main Street’ and in the UK, ‘The High Street.’ Customers felt like they were part of a...
by Kobie Marketing | Nov 12, 2013 | Loyalty Marketing, Loyalty Strategy, Travel & Hospitality, Travel & Hospitality archive
Travel and hospitality are two industries I consider to be joined at the hip. Each sector both supports and builds on the successes of the other. Considering their symbiotic relationship, it’s not surprising these industries helped pioneer the first modern...
by Kobie Marketing | Sep 9, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. With retail loyalty program membership enjoying double digital growth and department store signups surging 70%, this seems to make sense. Yet high membership...
by Kobie Marketing | Sep 6, 2013 | Telecommunications Archive
For most telecommunications companies, challenges exist that make it less intuitive to invest in traditional loyalty programs, yet the industry is hungry for ways to reduce attrition and increase profitability. I recently discussed these issues and opportunities with...
by Kobie Marketing | Sep 4, 2013 | Financial Services, Loyalty Marketing, Loyalty Strategy
A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost businesses millions per year, that’s an incredible finding. The...