by Rachel Podos | Nov 27, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Trends
Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum and becomes unstoppable. This is similar to how a brand can utilize... by Kobie Marketing | Feb 28, 2014 | Loyalty Marketing, Loyalty Strategy
Retail TouchPoints recently interviewed Kobie VP of Business Development and Marketing, Bram Hechtkopf, for “Trend Watch: Crowdsourcing and Loyalty Programs Converge,” an article that looks at how loyalty programs and crowdsourcing are coming together. Bram argues... by Kobie Marketing | Jan 27, 2014 | Loyalty Marketing, Loyalty Strategy
Kobie was in the house last week, at the National Retail Federation’s annual “BIG Show.” Held just two week’s into the New Year when resolutions to improve, update or reset are still being made by consumers and corporations alike, the industry was abuzz with talk of... by Kobie Marketing | Dec 3, 2013 | Retail Archive
Effective loyalty programs can be a key difference between highly successful companies and those that struggle – especially in a sluggish U.S. economic recovery, which took another hit with the recent government shutdown. A recent joint study by ORC for the... by Kobie Marketing | Nov 26, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
“How loyal are your customers?” That’s the question framing Nielsen’s Global Survey of Loyalty Sentiment (Q1 2013), released earlier this month. Representing 29,000 consumers across 58 countries, the survey reveals that, while frequency of purchase and frequency of...
