by Kobie Marketing | Dec 28, 2012 | Customer Experience & Engagement, Loyalty Strategy
Very often technological innovations build off what follows and aren’t fully appreciated until after the fact. Sometimes they seem totally unrelated. Perhaps one day we’ll look back and say that mobile and the floodtide of consumer metrics gathered from these...
by Kobie Marketing | Sep 4, 2012 | Loyalty Marketing, Loyalty Strategy
Numbers. Big or small their context is always relative. Here is big number that’s captured my attention lately for a variety of reasons: Sixteen billion. If you live in California, it’s unlikely that $16 billion is your lucky number as it’s the size of the state’s...
by Kobie Marketing | Jul 13, 2012 | Loyalty Strategy, Restaurant & Dining
As we continue to spread our omnichannel loyalty perspective—see our May whitepaper on the subject—it’s important to highlight its tenets on specific industry verticals. Today’s we’ll examine restaurants. If “the customer is always right,” as the expression goes, then...