by David Andreadakis | Jun 14, 2013 | Restaurant & Dining, Retail Archive
Journalists might live by the phrase “nothing inspires quite like a deadline,” but loyalty marketers live by a different phrase: “Nothing inspires like negative news.” What do I mean by that? Problems that crop up can foster creativity and force new thinking. And...
by Kobie Marketing | May 1, 2013 | Financial Services
At its most basic level, loyalty is about trust – not about the program specifics, per se. But that’s not great news for banks: recent data shows that Americans don’t trust their banks very much. Investors, too have diminishing trust in the financial system, according...
by Kobie Marketing | Jan 28, 2013 | Customer Experience & Engagement
The average person may not know it, but profound changes are working their way into the customer experiences they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are customers and many marketing professionals left in the dark?...
by Kobie Marketing | Jan 28, 2013 | Customer Experience & Engagement
The average person may not know it, but profound changes are working their way into the customer experiences they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are customers and many marketing professionals left in the dark?...
by Kobie Marketing | Jan 21, 2013 | Travel & Hospitality archive
Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of airline loyalty programs in the Huffington Post. Considering Kobie’s work with Hawaiian Airlines...