by Rachel Podos | Jun 9, 2025 | Blog, Home, Loyalty Strategy, Research, Services, Trends
Each year, Kobie’s consumer research aims to answer the burning questions loyalty marketers face. What do my members want out of their loyalty program? Are we building purely transactional, or deeper emotional relationships? Is my brand maximizing loyalty investments... by Kobie Marketing | Aug 23, 2012 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
Listening to the first half of our Loyalty 360 Omnichannel Loyalty Webinar earlier this month, delivered in conjunction with Forrester Research, I had a minor epiphany of sorts. Emily Murphy of Forrester brought an independent voice to the topic, effectively...
