by Kobie Marketing | Sep 4, 2013 | Financial Services, Loyalty Marketing, Loyalty Strategy
A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost businesses millions per year, that’s an incredible finding. The...
by Kobie Marketing | Aug 16, 2013 | Customer Experience & Engagement, Loyalty Strategy
Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of Loyalty Operations about the current state of loyalty program health and what signs to...
by Kobie Marketing | Jul 19, 2013 | Financial Services
That’s what Anne Pascual, a design director at IDEO, a global design and consulting firm, said in a recent interview with Wired UK – and we’re in full agreement at Kobie. This is a topic we explored in our coverage of GoBank, the first online bank geared toward...
by Kobie Marketing | Jun 18, 2013 | Loyalty Marketing
In our age of lightning-fast business transactions conducted across a wide swath of marketing channels, no vertical is immune to the issue of fraud. Take retail, for example. Retailers in 2012 paid an average of $2.70 for every dollar lost to fraud, up 20% from 2011...
by Kobie Marketing | Jun 4, 2013 | Financial Services
When it comes to inspiring loyalty in their customers, most of whom are constantly connected through mobile devices, financial institutions face a tricky task. That’s in large part because these tech-savvy consumers worry about their data privacy: 89% of American...