by Katie Showalter | Dec 4, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail, Services, Technology, Trends
The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond the holiday season....
by Kobie Marketing | Dec 5, 2013 | Customer Experience & Engagement, Loyalty Strategy
More than two millennia have passed since the philosopher Socrates declared “know thyself,” arguing that in order to gain wisdom one must first understand himself. In today’s marketing world another maxim, “know thy customer,” holds true. For loyalty program managers...
by Kobie Marketing | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Pamela Sullins | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Kobie Marketing | Sep 6, 2013 | Telecommunications Archive
For most telecommunications companies, challenges exist that make it less intuitive to invest in traditional loyalty programs, yet the industry is hungry for ways to reduce attrition and increase profitability. I recently discussed these issues and opportunities with...