by Kobie Marketing | Oct 1, 2013 | Customer Experience & Engagement, Retail Archive
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting with the program’s name change to ‘My Best Buy.’ It’s the type of...
by Kobie Marketing | Sep 20, 2013 | Customer Experience & Engagement
How do you know when something is over the hill or past its ‘use by’ date? With a physical object, it’s usually easy to spot: chipped paint, tarnished surface, rust or a missing part. However, if that something is a loyalty program, spotting the signs can be a little...
by Kobie Marketing | Aug 26, 2013 | Financial Services, Loyalty Strategy
When consumers think about banking it often falls into the necessary evil category, but that stereotype is beginning to change: the 2013 Maritz Loyalty Report found that 73% of respondents are pleased with their financial services loyalty program. Don Hughes, Kobie...
by David Andreadakis | Aug 6, 2013 | Entertainment Archive
We’ve all heard the saying that a picture is worth 1000 words. Apparently, pie charts are also effective at getting a message across, which is why a recent First Researchreport on movie theaters sparked my interest. According to the report, ticket sales accounted for...
by Kobie Marketing | Aug 2, 2013 | Travel & Hospitality archive
While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their...