by Kobie Marketing | Jan 11, 2016 | Loyalty Strategy
In marketers’ ongoing efforts to differentiate their brands, loyalty programs can be powerful tools. Yet many companies – especially those with structured points-and-rewards programs – struggle to find unique, cost-effective and compelling benefits or out-of-the... by Kobie Marketing | Jan 8, 2016 | Loyalty Strategy
Make New Friends, but Keep the Old The Leaky Bucket Syndrome When we start talking with clients about loyalty programs, one of the first things we ask is “What do you want your program to do for you – what are your objectives?” More often than not, we hear that the... by Kobie Marketing | Nov 6, 2015 | Loyalty Strategy
Many marketers dream of turning their loyalty program into a profit center, especially when Finance is grumbling about Marketing being a cost center. In that context, fee revenue becomes very tempting and appears very feasible given the runaway success of Amazon... by David Andreadakis | Oct 22, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s imperative to review poor performance indicators and take action to... by Kobie Marketing | Oct 1, 2013 | Customer Experience & Engagement, Retail Archive
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting with the program’s name change to ‘My Best Buy.’ It’s the type of...
