by Bram Hechtkopf | Sep 24, 2012 | Financial Services, Loyalty Strategy
Something we think about a lot at Kobie is: Loyalty liability, or to the laymen, the accumulated miles and points that go unredeemed by millions of loyalty program members. It’s important to realize that it’s not only a major stumbling block toward true profitability,...
by Kobie Marketing | Aug 3, 2012 | Customer Experience & Engagement, Loyalty Strategy, Travel & Hospitality archive
Considering we’ve just entered that time of year where many of our children are winding down their summer vacation and gearing back up for school, I thought I would open this blog with a brief “Economics 101” lesson, introducing a term that is helping hoteliers grow...