by Katie Showalter | Dec 4, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail, Services, Technology, Trends
The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond the holiday season....
by Kobie Marketing | Sep 9, 2018 | Financial Services
Liability is a term that comes up often in loyalty program discussions. In the narrowest sense, dictionary.com defines liability as: Noun, plural li•a•bil•i•ties. liabilities, Monies owed; debts or pecuniary obligations (opposed to assets). Accounting liabilities as...
by Kobie Marketing | Aug 26, 2016 | Loyalty Marketing
If you’ve ever joined a loyalty program or opted into email marketing for a special promotion, you may have experienced a moment of hesitation knowing that you could soon be inundated with emails. Customers must determine if the benefits of opting into email...
by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Often marketers are tasked with setting KPIs to measure the effectiveness of their strategies. Here are some tips on which are the best key performance indicators to measure when it comes to your Omnichannel loyalty marketing strategy and its impact: Increased...
by Kobie Marketing | Feb 17, 2016 | Loyalty Marketing, Retail Archive
You’re making the case for a new loyalty program, or analyzing the budget for the program your brand is already running, and you need to make some spend-tweaks. We understand. And it’s actually a good thing. Now is the perfect time to reassess what you should be...