by Bram Hechtkopf | Oct 26, 2011 | Grocery
What type of loyalty marketing strategy can be developed to help consumer packaged goods (CPG) manufacturers identify their best customers, grow their businesses, and ultimately increase patronage and loyalty toward their brands? CPGs want to establish strategies...
by Bram Hechtkopf | Aug 29, 2011 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Creating great loyalty marketing strategy is one thing, but delivering a Customer Experience to program members that reinforces behavior change over the long term is quite another. Our blog, The Muse, was conceived with the purpose to illustrate how great strategy can...